DLI Offers New Learning Opportunities for Members The Drycleaning & Laundry Institute offers a special one-hour webinar program on how drycleaners can enhance their social media posts with hashtags, plus four weekly member meetings in February. Rechelle Balanzat, of Juliette in New York City will present a webinar program on effective hashtags use to help […]
Tag: Laundry
“Some Random Thoughts of an Old Dry Cleaner”
Sometimes it’s difficult to write this article. The ideas just don’t seem to flow into my brain like I hope they would. I usually like to share something we have recently experienced in our business that can benefit those who read my article. But this has been one of those months when the ideas just […]
Marketing KPI Series – Part Two
CAC or Customer Acquisition Cost Numbers, numbers, numbers. Numbers can be boring, dull, confusing, or illuminating, informative and exciting. Much depends on your interest in them, what they mean, but most importantly, how you find them, use them and compare them. Yeah, compare numbers. There are cost groups, or management groups, where people meet in […]