Email marketing can be a great tool for communicating with, and marketing to, your customers. I am loathe to say this, but I’m so old, I can still remember a time when all we had for one to many communication was mailing letters and direct mail. I can still remember the early days of email, […]
We live in a world that pampers us and we go to businesses hoping for pampering. Some provide it and some don’t. Some businesses look straight through the customer and that is if they are even trying to make eye contact. Those same people, amazingly enough, expect the pampering from who they trade with. It […]
The New Year always brings with it the need for New Year’s resolutions and the inspiration to set goals. We establish them in our personal lives and it is equally important to establish them in our businesses. More than 80% of the 300 small-business owners surveyed in a recent Staples National Small Business Survey said […]
