TGIO: Thank Goodness It’s Over. This past election was one of the most contentious, hard fought elections, ever. Before you roll up your eyes in disgust, let me tell you that as a Canadian I didn’t have a horse in the race. But, as a marketer, social media expert, I watched closely, taking copious amounts […]
There are so many ways to reach customers today; Facebook, Instagram, Snap Chat, Twitter, Vine, YouTube, Search Engines, e-mail messages, web sites, text messages, phone calls, etc. And then there is the 999 channel universe with Cable TV. Plus there are multiple choices of Internet, Satellite, AM and FM radio. The ways to reach out […]
I had a call from a cleaner yesterday asking a very good question. He asked: ‘What’s the difference between push and pull marketing?’ Much depends on what type of media you are using to send your message. Yes, there is a distinct difference between media used to convey your message, and even differences within that […]
