Recent events have highlighted the need to address an issue I see as one of the most important administration tasks you must work on in your business today, which is being able to communicate and foster relationships with your customers. Your customer list is one of the most important assets you possess today. Your customer […]
One of the first things I remember of my childhood was my first day at grade school. My dad had been transferred once again, we moved a fair bit because his job required him to follow advances in technology (My Dad worked for the Federal Government in the computer science department, computers were new, very […]
The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
