Advertising is advertising, right? No. The world of advertising has changed a great deal, more so in the past twenty years with the rise of online ad systems, search and social media. All advertising used to be simply creating an offer, writing some copy and pushing it out there. But today, new ad systems have […]
Recent events have highlighted the need to address an issue I see as one of the most important administration tasks you must work on in your business today, which is being able to communicate and foster relationships with your customers. Your customer list is one of the most important assets you possess today. Your customer […]
One of the first things I remember of my childhood was my first day at grade school. My dad had been transferred once again, we moved a fair bit because his job required him to follow advances in technology (My Dad worked for the Federal Government in the computer science department, computers were new, very […]
