The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
Now that Facebook and Instagram have become pretty much entirely Pay to Pay for businesses, it’s become more imperative to justify your investment of time, effort and money in end results. I’ve had calls and emails from cleaners asking: ‘Is there any way I can measure how my efforts on social media are paying off? […]
TGIO: Thank Goodness It’s Over. This past election was one of the most contentious, hard fought elections, ever. Before you roll up your eyes in disgust, let me tell you that as a Canadian I didn’t have a horse in the race. But, as a marketer, social media expert, I watched closely, taking copious amounts […]
