Advertising is a critical part of our industry. Over the years, we have used billboards, television, radio, direct mail and newspaper advertising to get the word out. Our advertising’s goal has been to let potential customers and the entire market know about the services that the industry offers and that clients need. The vehicles to […]
The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
As changes to the Facebook platform roll out, effectively reducing organic reach for business pages to zero, I’m hearing from a lot of people that they are moving OFF of Facebook, and onto other social media platforms. Well, what took you so long? I’ve always advised clients that having just ONE marketing strategy was a […]
