Advertising is advertising, right? No. The world of advertising has changed a great deal, more so in the past twenty years with the rise of online ad systems, search and social media. All advertising used to be simply creating an offer, writing some copy and pushing it out there. But today, new ad systems have […]
Month: September 2021
Drycleaners Beware ~ Why First Time Managers Fail
I was shocked to discover that “60% of new managers fail within the first two years” according to a CEB, Inc., study. This is certainly not an encouraging statistic! Drycleaners have numerous positions that must be filled from Store Manager to Plant Manager to Route Manager to name a few. This article is designed to […]
How I Got Here: Lucindia Osbourn
Current Position: Lucindia Osbourn works for Rick’s Cleaners and Ian’s Dry Cleaning and Laundry Delivery. Both establishments reside in Austin, Texas. Though Osbourn has no official title, the position was custom created for her. At a minimum, she focuses on sales, marketing, social media, front office and customer service support. The Businesses: Rick’s Cleaners has […]