What would your business look like if you never lost a customer? I know you are not willingly trying to chase customers away, but it happens, even to the very best of businesses. It’s simply inevitable that some customers drift away. The typical dry cleaning business has about 5,000 customers in its point-of-sale database. Of […]
On the very first day of teaching me the craft and trade of dry cleaning, my mentor leaned over to me and gave me the best advice I’ve ever been given… …never stop learning. Those three words have seen me through some very difficult times, intense competition, and have kept me moving forward, moving ahead, […]
The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
