Well, The Clean Show 2019 has wrapped, and I’m on my way home. My feet are sore, my stomach has been well fed with Alligator Andouille Sausage Gumbo and powdered sugar beignet, my liver has been given a work out, my head is full of ideas and my pocket is full of leads. Many old […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
A Super Simple Retention Program
What would your business look like if you never lost a customer? I know you are not willingly trying to chase customers away, but it happens, even to the very best of businesses. It’s simply inevitable that some customers drift away. The typical dry cleaning business has about 5,000 customers in its point-of-sale database. Of […]
Never Stop Learning – Clean Show Edition
On the very first day of teaching me the craft and trade of dry cleaning, my mentor leaned over to me and gave me the best advice I’ve ever been given… …never stop learning. Those three words have seen me through some very difficult times, intense competition, and have kept me moving forward, moving ahead, […]



