On the very first day of teaching me the craft and trade of dry cleaning, my mentor leaned over to me and gave me the best advice I’ve ever been given… …never stop learning. Those three words have seen me through some very difficult times, intense competition, and have kept me moving forward, moving ahead, […]
The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
Referrals from current customers have always been some of the most effective and least expensive marketing any business could deploy. Having a current satisfied active customer recommend your business to a prospective customer is solid gold. Often it’s these words: ‘You should take your dry cleaning to…’ that direct a customer to your door. And […]
