Referrals from current customers have always been some of the most effective and least expensive marketing any business could deploy. Having a current satisfied active customer recommend your business to a prospective customer is solid gold. Often it’s these words: ‘You should take your dry cleaning to…’ that direct a customer to your door. And […]
The phone rang, and the voice on the other end says to me: “I gotta get me some of this social media for my business.” “What platforms are you currently using, and who is creating content for you?” “Well, I’ve been using XxxxxXxxxx, but I’m not really happy with it. I’ve been looking at ZzzzzZzzzz […]
Currently I’m taking some advanced training from Google. I’m learning more about Google Search engine and frankly, I’m stunned by what has been presented to me, prompting this month’s article. But first, some back story. I’m a fan of history as much as I’m a fan of advertising. I have books about advertising in my […]
