The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
Referrals from current customers have always been some of the most effective and least expensive marketing any business could deploy. Having a current satisfied active customer recommend your business to a prospective customer is solid gold. Often it’s these words: ‘You should take your dry cleaning to…’ that direct a customer to your door. And […]
The phone rang, and the voice on the other end says to me: “I gotta get me some of this social media for my business.” “What platforms are you currently using, and who is creating content for you?” “Well, I’ve been using XxxxxXxxxx, but I’m not really happy with it. I’ve been looking at ZzzzzZzzzz […]
