Piece counts are down. Casual dress is everywhere. Rent, labor and utilities are up. Staff is near impossible to find. Competition is rampant. But really, it’s one of the most exciting times to own a dry cleaning business. Why? Because despite falling piece counts, rampant casual dress, impossible to find staff, abundant competition and increased […]
As changes to the Facebook platform roll out, effectively reducing organic reach for business pages to zero, I’m hearing from a lot of people that they are moving OFF of Facebook, and onto other social media platforms. Well, what took you so long? I’ve always advised clients that having just ONE marketing strategy was a […]
Now that Facebook and Instagram have become pretty much entirely Pay to Pay for businesses, it’s become more imperative to justify your investment of time, effort and money in end results. I’ve had calls and emails from cleaners asking: ‘Is there any way I can measure how my efforts on social media are paying off? […]
