I have come across an issue with Google that is affecting a portion of my beloved dry cleaning industry and I need your help! Here is the issue: Google as a policy with their Google My Business pages that YOUR BUSINESS MUST have a physical location, a place where customers can meet face to face […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
One Hit Wonders Or Life Time Value?
A lot of dry cleaners believe that if they can get a customer in the door with an order, give them good service and quality cleaning, and do so at a low price, the customer will return and become a customer for life. If that truly was the case, your business would be doubling at […]
What An Incredible Time To Own A Dry Cleaning Shop
Piece counts are down. Casual dress is everywhere. Rent, labor and utilities are up. Staff is near impossible to find. Competition is rampant. But really, it’s one of the most exciting times to own a dry cleaning business. Why? Because despite falling piece counts, rampant casual dress, impossible to find staff, abundant competition and increased […]



