Now that Facebook and Instagram have become pretty much entirely Pay to Pay for businesses, it’s become more imperative to justify your investment of time, effort and money in end results. I’ve had calls and emails from cleaners asking: ‘Is there any way I can measure how my efforts on social media are paying off? […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Social Media Is Dead! Long Live Social Media!
In my last article, I said change is the only constant, and once again, change is happening in the world of social media. Mark Zuckerberg announced huge changes for business pages that have had the social media forums wild with discussion. The latest change announced to Facebook is massive. On January 11th, Mark announced: “We […]
Is Your Web Site Secure?
In the online world, change is the only constant, and once again, change is being forced. As if strict standards of code for HTML and CSS languages hadn’t caused a few billable hours, and then increased mobile and tablet use forced one to either rebuild entire web sites to be ‘responsive’ with HTML5 code or […]