I had a call from a cleaner yesterday asking a very good question. He asked: ‘What’s the difference between push and pull marketing?’ Much depends on what type of media you are using to send your message. Yes, there is a distinct difference between media used to convey your message, and even differences within that […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Facebook Likes
We’ve all seen the ‘Thumbs up’ symbol on Facebook, and we’ve all tapped the icon to show appreciation or agreement on a Facebook post that someone has wrote, or expressed our agreement with the expression of an image some has created, or we may have even given a click of ‘thumbs up’ to a video […]
Creating Social Media Content Using A Couple Devices At Hand
These days, almost everyone has a smart phone and inside those smart phones are a decent quality camera and a decent quality video camera. Those two devices can be an endless source of inspiration for posting content, images and video on your Facebook page, your Youtube channel, Instagram and more. I would strongly recommend empowering […]