Once again there are big changes afoot at Google that may affect how your business gets found online when people are searching for a drycleaner. Google is shutting down and rebranding Google Places into a new service called (Google My Business). The idea is these latest changes are supposed to increase visibility in Google Search, […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
The Difference Between Push And Pull Marketing, And How Both Apply To Social Selling On Social Media
I had a call from a cleaner yesterday asking a very good question. He asked: ‘What’s the difference between push and pull marketing?’ Much depends on what type of media you are using to send your message. Yes, there is a distinct difference between media used to convey your message, and even differences within that […]
Facebook Likes
We’ve all seen the ‘Thumbs up’ symbol on Facebook, and we’ve all tapped the icon to show appreciation or agreement on a Facebook post that someone has wrote, or expressed our agreement with the expression of an image some has created, or we may have even given a click of ‘thumbs up’ to a video […]