Perhaps it was you who came up to me at a convention, a reception, or a drycleaning meeting and said: “I don’t pay anything to do advertising because I rely on my customers and word of mouth to do all my promoting and marketing for me’. Certainly, satisfied customers are the lifeblood of any business, […]
After far too long of a break due to a Pandemic, the Clean Show 2022 went ahead. If you missed it, I feel for you because there simply isn’t a better way to see the latest in equipment, associate with some of the best progressive and forward-thinking minds in the industry, and meet, greet and […]
These days businesses spend a lot of time, effort and money trying to grow their business. Most often, they spend hours creating content for social media and with organic reach at two percent or lower, it barely is seen by your current customers, let alone reaching new potential customers. How about online ads? I’ve seen […]
