Nobody I know in business likes their competition, and drycleaners are some of the most competitive business people I know. Recently, I walked into a new local business taking the bold step to open shop on the tail end of a major international pandemic. In our local community, governments had shut some businesses for up […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Convenience Society
After weathering the storm of Covid, successive drops in demand due to folks working from home, not to mention the ever changing ever increasing (or should I say decreasing slide into) casual dress fashions, it’s an exciting time to be in the drycleaning business. Really, it is. While there has been a dramatic narrowing of […]
Marketing Automation – What is it, and is it for you?
Wouldn’t it be nice if one didn’t have to be creative coming up with new marketing ideas? Wouldn’t it be fantastic to simply pick from an offering if ready made ideas, push a button and let a system take over doing the dull repetitive work for you, you simply reap the benefits and watch sales […]