In a service business, there are few things more valuable (or more rare) than customer loyalty. This loyalty must be earned, every visit, every day. We know retaining customers is much less expensive than acquiring new ones. So, you need to examine what your do to promote customer loyalty and what you might do to […]
Category: Dry Cleaners.
Long Tails and Search Intent
Currently I’m taking some advanced training from Google. I’m learning more about Google Search engine and frankly, I’m stunned by what has been presented to me, prompting this month’s article. But first, some back story. I’m a fan of history as much as I’m a fan of advertising. I have books about advertising in my […]
Finish
Well, we did it. We made it to the last month of the year. As we consume and digest this December issue of Cleaner & Launderer, we are weeks, maybe even days away from finishing 2018. Hopefully, we can all honestly say that we gave our best effort in every area of our lives this […]