As changes to the Facebook platform roll out, effectively reducing organic reach for business pages to zero, I’m hearing from a lot of people that they are moving OFF of Facebook, and onto other social media platforms. Well, what took you so long? I’ve always advised clients that having just ONE marketing strategy was a […]
Now that Facebook and Instagram have become pretty much entirely Pay to Pay for businesses, it’s become more imperative to justify your investment of time, effort and money in end results. I’ve had calls and emails from cleaners asking: ‘Is there any way I can measure how my efforts on social media are paying off? […]
In my last article, I said change is the only constant, and once again, change is happening in the world of social media. Mark Zuckerberg announced huge changes for business pages that have had the social media forums wild with discussion. The latest change announced to Facebook is massive. On January 11th, Mark announced: “We […]
