Most businesses continue to tap into the traditional marketing strategies that have served them well for years. In a digital world, effective marketing strategies are dependant on customer data. The more data you collect, the more transformative your marketing approach will be to expand sales, improve profits and understand your return on investment (ROI). Marketing […]
Current Position: Mark Albrecht is a consultant with The Route Pros, a position he has held since 2013. The Business: Renowned in the garment care industry as “The Knockfather,” James Peuster is the founder and owner of The Route Pros, whose home office and Route Pros University is centrally located in Kansas City, Missouri.The Route Pros is […]
Presenting Virtual Conference, Payroll, Marketing and Getting New Customers The Drycleaning & Laundry Institute continues offering educational programs and networking opportunities. “Our goal, as always, is to give members more value than the cost of membership,” said Mary Scalco, DLI’s CEO. “DLI will continue sharing educational and networking opportunities on a weekly basis. We are […]
