The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
The phone rang, and the voice on the other end says to me: “I gotta get me some of this social media for my business.” “What platforms are you currently using, and who is creating content for you?” “Well, I’ve been using XxxxxXxxxx, but I’m not really happy with it. I’ve been looking at ZzzzzZzzzz […]
Currently I’m taking some advanced training from Google. I’m learning more about Google Search engine and frankly, I’m stunned by what has been presented to me, prompting this month’s article. But first, some back story. I’m a fan of history as much as I’m a fan of advertising. I have books about advertising in my […]
