The phone rang, and the voice on the other end says to me: “I gotta get me some of this social media for my business.” “What platforms are you currently using, and who is creating content for you?” “Well, I’ve been using XxxxxXxxxx, but I’m not really happy with it. I’ve been looking at ZzzzzZzzzz […]
Tag: Darcy Moen
Long Tails and Search Intent
Currently I’m taking some advanced training from Google. I’m learning more about Google Search engine and frankly, I’m stunned by what has been presented to me, prompting this month’s article. But first, some back story. I’m a fan of history as much as I’m a fan of advertising. I have books about advertising in my […]
The Core of Your Digital Presence, Your Web Site!
A web site forms the basis or central hub of your digital presence. Pretty much everything revolves around your web site as it integrates into your social media strategy, push and pull communication with your customers (you push information out and pull customers in), provides a data collection point for customers to interact with you […]