Do you find online reviews of a business as amazing and frustrating as I do? It’s amazing that you can work your butt off for decades busting your hump bending over backwards serving customers every whim, and then one customer will go online and write a terrible review about you that just guts you. It’s […]
I’ve been doing some spring cleaning, going through boxes of stuff in my office that has been accumulating for years. Now, don’t get me wrong, there are some things I strongly advise you to keep, such as binders filled with examples of previous marketing campaigns you have done along with records of how each campaign […]
CAC or Customer Acquisition Cost Numbers, numbers, numbers. Numbers can be boring, dull, confusing, or illuminating, informative and exciting. Much depends on your interest in them, what they mean, but most importantly, how you find them, use them and compare them. Yeah, compare numbers. There are cost groups, or management groups, where people meet in […]
