Referrals from current customers have always been some of the most effective and least expensive marketing any business could deploy. Having a current satisfied active customer recommend your business to a prospective customer is solid gold. Often it’s these words: ‘You should take your dry cleaning to…’ that direct a customer to your door. And […]
A lot of drycleaners and laundrymen/women are not taking advantage of education in our industry. As I see reported classes across the country I am somewhat surprised by the numbers becoming so few. It distresses me because there is so much education available. To start with, companies like A.L. Wilson Chemical Company does free seminars […]
Piece counts are down. Casual dress is everywhere. Rent, labor and utilities are up. Staff is near impossible to find. Competition is rampant. But really, it’s one of the most exciting times to own a dry cleaning business. Why? Because despite falling piece counts, rampant casual dress, impossible to find staff, abundant competition and increased […]
