The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
Tag: facebook
Edgerank: What Is It And Why It’s Important
The phone rang, and the voice on the other end says to me: “I gotta get me some of this social media for my business.” “What platforms are you currently using, and who is creating content for you?” “Well, I’ve been using XxxxxXxxxx, but I’m not really happy with it. I’ve been looking at ZzzzzZzzzz […]
The One Legged Social Media And Communications Stool
As changes to the Facebook platform roll out, effectively reducing organic reach for business pages to zero, I’m hearing from a lot of people that they are moving OFF of Facebook, and onto other social media platforms. Well, what took you so long? I’ve always advised clients that having just ONE marketing strategy was a […]