A critical recurring question that all retailers deal with is how to calm and re-engage an upset customer. This problem came to my attention once again while waiting in line at a local store. What might have been an easily pacified situation escalated into a very unpleasant encounter. I asked myself how this disagreement could […]
Former Tingue Sales Representative to Lead Laundry Industry’s Iconic Brand Global laundry product supplier Tingue has named Ty Acton president Promoted from VP Sales by CEO David Tingue, Acton is responsible for implementing the company’s overall strategic direction, driving its sales strategy and leading the 4th-generation, family-owned organization founded in 1902 on a global expansion […]
My son Joel, a freshman at the California State University at Chico, brought home for winter vacation the book, Inside Coca-Cola – A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell. It proved to contain the perfect topic for this column: Isdell’s concept of branding. When I started writing this […]
