Congratulations are in order if you attended and made it through The 2022 Clean Show at the Georgia World Congress Center in Atlanta, Georgia. After the postponements due to our first ever global pandemic, it must have felt good to meet with industry peers and experts, glean from their collective knowledge and experience the latest […]
Advertising is advertising, right? No. The world of advertising has changed a great deal, more so in the past twenty years with the rise of online ad systems, search and social media. All advertising used to be simply creating an offer, writing some copy and pushing it out there. But today, new ad systems have […]
Recent events have highlighted the need to address an issue I see as one of the most important administration tasks you must work on in your business today, which is being able to communicate and foster relationships with your customers. Your customer list is one of the most important assets you possess today. Your customer […]
