Lots of cleaners brag that they offer the best cleaning, the best pressing and the best stain removal – world’s best cleaning if you will. And, it cracks me up. Why? Because it reminds me of that scene from the movie ‘Elf’ where Buddy the Elf is walking around New York City, and he sees […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
On Demand Pick-Up And Delivery, Is It For You?
As our industry continues to suffer the ravages of Covid, working from home, sharp decline in demand, there are pockets of opportunity as well as some serious out of the box thinking. That’s one of the amazing things about capitalism is the creativity business owners display as they rise to challenges. At the last Clean […]
It’s All In The List
Other than your building (assuming you own it), and your equipment, the single most valuable asset you have in your business is: YOUR CUSTOMER LIST. Knowing who your customers are, where they live and how to contact them is simply one of the most valuable assets you have. These are heady days for information, and […]