As our industry continues to suffer the ravages of Covid, working from home, sharp decline in demand, there are pockets of opportunity as well as some serious out of the box thinking. That’s one of the amazing things about capitalism is the creativity business owners display as they rise to challenges. At the last Clean […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
It’s All In The List
Other than your building (assuming you own it), and your equipment, the single most valuable asset you have in your business is: YOUR CUSTOMER LIST. Knowing who your customers are, where they live and how to contact them is simply one of the most valuable assets you have. These are heady days for information, and […]
Desperate Times
I’ve been heavily involved in dry cleaning since I was 19 years old, and just when I think I’ve seen it all, it turns out I haven’t. This popped up on one of my social media feeds….. I don’t know about you, but, the post absolutely disgusted me. How low can some business owners in […]