We live in a whole new world of marketing. Between the pandemic, social unrest and political turmoil, everyone is scrambling to redefine how to market their products and themselves. Social media has become a communication lifeline for businesses during the pandemic. This “new normal” has caused us to make major changes in marketing to customers […]
I’ve been heavily involved in dry cleaning since I was 19 years old, and just when I think I’ve seen it all, it turns out I haven’t. This popped up on one of my social media feeds….. I don’t know about you, but, the post absolutely disgusted me. How low can some business owners in […]
WHO? Richard Aviles WHERE? New York City WHAT? In the late 1960s, a young Puerto Rican man named Joseph Aviles bought into a dry-cleaning franchise called Betty Brite in Parlin, New Jersey. He was fresh out of the Marines and took immense pride in completing a job as meticulously and thoroughly as possible. He was […]
