Colmac Industries announced Rick McElhose has been promoted to Sales Manager. McElhose’s responsibilities will include managing quality, sales and marketing. Rick has been with Colmac since 1996 holding various positions. His background includes degrees in robotics and electrical maintenance. Most recently he has been representing Colmac as their National Accounts Manager. The company also announced […]
Tag: Dry Cleaning
Calming Upset Customers: Part 1
A critical recurring question that all retailers deal with is how to calm and re-engage an upset customer. This problem came to my attention once again while waiting in line at a local store. What might have been an easily pacified situation escalated into a very unpleasant encounter. I asked myself how this disagreement could […]
In the Dry Cleaning Business, Branding is Vital
My son Joel, a freshman at the California State University at Chico, brought home for winter vacation the book, Inside Coca-Cola – A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell. It proved to contain the perfect topic for this column: Isdell’s concept of branding. When I started writing this […]