My son Joel, a freshman at the California State University at Chico, brought home for winter vacation the book, Inside Coca-Cola – A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell. It proved to contain the perfect topic for this column: Isdell’s concept of branding. When I started writing this […]
Tag: Dry Cleaning
Email Marketing – How Is It Working For You?
Email marketing can be a great tool for communicating with, and marketing to, your customers. I am loathe to say this, but I’m so old, I can still remember a time when all we had for one to many communication was mailing letters and direct mail. I can still remember the early days of email, […]
The Convenience Factor
We live in a world that pampers us and we go to businesses hoping for pampering. Some provide it and some don’t. Some businesses look straight through the customer and that is if they are even trying to make eye contact. Those same people, amazingly enough, expect the pampering from who they trade with. It […]