Jay Baer is a renowned author, speaker and digital marketing expert known for his contributions to customer experience and content marketing. With a career spanning over two decades, Baer has established himself as a thought leader in the ever-evolving landscape of digital marketing and customer engagement. Baer founded Convince & Convert, a consulting firm specializing […]
Congratulations are in order if you attended and made it through The 2022 Clean Show at the Georgia World Congress Center in Atlanta, Georgia. After the postponements due to our first ever global pandemic, it must have felt good to meet with industry peers and experts, glean from their collective knowledge and experience the latest […]
The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
