Congratulations are in order if you attended and made it through The 2022 Clean Show at the Georgia World Congress Center in Atlanta, Georgia. After the postponements due to our first ever global pandemic, it must have felt good to meet with industry peers and experts, glean from their collective knowledge and experience the latest […]
The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
As changes to the Facebook platform roll out, effectively reducing organic reach for business pages to zero, I’m hearing from a lot of people that they are moving OFF of Facebook, and onto other social media platforms. Well, what took you so long? I’ve always advised clients that having just ONE marketing strategy was a […]
