Only change is constant – yet once again change has struck – big time. In the words of the late Tall Thin Duke, David Bowie…Ch-Ch-Ch-changes… As if Twitter hasn’t been through enough, with Elon Musk shelling out 44 billion dollars to acquire it, then promptly starting to make changes. Then we witnessed the rise of […]
Congratulations are in order if you attended and made it through The 2022 Clean Show at the Georgia World Congress Center in Atlanta, Georgia. After the postponements due to our first ever global pandemic, it must have felt good to meet with industry peers and experts, glean from their collective knowledge and experience the latest […]
The phone rang and the caller had an excellent question: ‘How can you tell if social media is working?’ I had to answer his question with another question: How do you define ‘working?’ Success in social media is measured in many ways. You can measure it in Reach, in Engagement, Shares, Fans, Followers and Likes, […]
